Smartness to Success
How are the same products available on club factory
is cheaper than Flipkart?
Which mantra lead club factory to the 3rd most
downloaded shopping app leaving behind AJIO and MYNTRA in India?
What helps them to grow faster in a short period?
There are bundles of questions when we think about the growth of Chinese e-commerce in such a short period than any other e-commerce site. But who decides their growth?
Consumers!
A survey was conducted by local circles which says,
83% of 8,973 Indians prefer Chinese products over Indian as they believe they
are cheaper.
But is only the cheap cost attracted such huge traffic on their
platform?
According to the experts to grow as a sustainable e-commerce platform in India, you must look upon the needs of the common man.
Chinese apps like Club Factory’s popularity come on the back of the right combination of ‘price’, variety, and trendy designs” said Kartik Hosanagar, a professor of technology and digital business at the University of Pennsylvania’s school.
“Little step that leads to the big success”
Club factory always worked smartly in this field. It
focussed in changing consumer’s habit too, the market is now evenly spread
between monthly shoppers, users purchasing on need basis and those who triggered
by offers and promotions
Whereas Flipkart and Amazon installations are mostly
driven by grand festival offers. However, Club factory focuses on an affordable
range of products and charging zero commission from sellers.
Despite doing everything to meet the requirement and
acquiring traffic from all over the country, were they loyal to the same
country and giving honest competition to its competitors?
…think before you prefer them
nicely explained thanks for information
ReplyDeleteExplained well!!
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DeleteVery well explained
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